UX Explorations in Real Product Moments
UX Explorations in Real Product Moments
UX Explorations in Real Product Moments
UX Explorations in Real Product Moments
A collection of exploratory product case studies where I analyze real digital experiences and propose a different approch to support faster, clearer user decision-making.
A collection of exploratory product case studies where I analyze real digital experiences and propose a different approch to support faster, clearer user decision-making.
Booking Flow
Different Modes
Flix
Flix
Flix
Flix
Flix
Exploratory UX concept for Flix’s booking flow introducing Quick vs Normal selection modes to reduce friction in round-trip planning. Focused on improving decision speed while preserving user control.
Exploratory UX concept for Flix’s booking flow introducing Quick vs Normal selection modes to reduce friction in round-trip planning. Focused on improving decision speed while preserving user control.
Information Hierarchy
UX Exploration
Exploration
Zalando
Zalando
Zalando
Zalando
Zalando
UX exploration for Zalando product listings, enhancing card hierarchy and value signals to support faster product evaluation. Focused on improving decision confidence during high-volume browsing.
UX exploration for Zalando product listings, enhancing card hierarchy and value signals to support faster product evaluation. Focused on improving decision confidence during high-volume browsing.
Checkout Experience
Ux Transperancy
Uber Eat
Hypothesis-driven exploration for Uber Eats proposing earlier fee visibility to align user expectations and minimize checkout abandonment. Designed to strengthen trust in price-sensitive moments.
Comparison UX
visual hierarchy
Kayak
UX exploration for Kayak hotel listings, refining hierarchy and booking option visibility to support faster comparison. Focused on reducing cognitive load in information-dense result views.
Product Strategy
Feed Experience
Concept exploration for Instagram proposing a dedicated Learning feed to support intent-driven content discovery. Focused on aligning feed behavior with users’ purposeful usage moments.
Concept exploration for Instagram proposing a dedicated Learning feed to support intent-driven content discovery. Focused on aligning feed behavior with users’ purposeful usage moments.
Upcoming
AutoScot 24
Uber Eat
Uber Eat
Uber Eat
Uber Eat
Uber Eat
Hypothesis-driven exploration for Uber Eats proposing earlier fee visibility to align user expectations and minimize checkout abandonment. Designed to strengthen trust in price-sensitive moments.
Hypothesis-driven exploration for Uber Eats proposing earlier fee visibility to align user expectations and minimize checkout abandonment. Designed to strengthen trust in price-sensitive moments.
Checkout Experience
Mobile UX
Contact Me 💬
Contact Me 💬
Contact Me 💬
ashishshiv.upadhyay@gmail.com
ashishshiv.upadhyay@gmail.com
ashishshiv.upadhyay@gmail.com
@Ashish Upadhyay
@Ashish Upadhyay
@Ashish Upadhyay
Designed & Developed by me💙
Designed & Developed by me💙
Designed & Developed by me💙