Bright Real Estate - Real Estate Consultant
Creating a visual-first property discovery experience
Creating a visual-first property discovery experience
Creating a visual-first property discovery experience
Creating a visual-first property discovery experience
Transforming a text-heavy property landing page into a visual, structured experience that builds trust and encourages meaningful user inquiries.
Transforming a text-heavy property landing page into a visual, structured experience that builds trust and encourages meaningful user inquiries.
Transforming a text-heavy property landing page into a visual, structured experience that builds trust and encourages meaningful user inquiries.
Introduction
Introduction
Bright Real Estate creates property landing pages with builders to generate inquiries and sales. I contributed to research, co-led ideation, and led UI design for redesigning an underperforming landing page experience focused on clarity, user flow and better visual consistentency
Bright Real Estate creates property landing pages with builders to generate inquiries and sales. I contributed to research, co-led ideation, and led UI design for redesigning an underperforming landing page experience focused on clarity, user flow and better visual consistentency
Bright Real Estate creates property landing pages with builders to generate inquiries and sales. I contributed to research, co-led ideation, and led UI design for redesigning an underperforming landing page experience focused on clarity, user flow and better visual consistentency
Role
Role
Role
Role
UX/UI Designer
UX/UI Designer
UX/UI Designer
UX/UI Designer
Timeline
Timeline
Timeline
Timeline
February 2024 - May 2024
February 2024 - May 2024
February 2024 - May 2024
Team
Team
Team
Team
Ashish, Sumit, Sagar & Amit
Design Approved (Dev Awaiting)
Ashish, Sumit, Sagar & Amit
Ashish, Sumit, Sagar & Amit
Pain Point
Pain Point
Wix Analytics showed an 80% bounce rate and approximately 5% inquiry conversion, while interviews revealed that dense content, weak hierarchy, and limited trust signals made property understanding and inquiry decisions difficult for potential buyers.
Wix Analytics showed an 80% bounce rate and approximately 5% inquiry conversion, while interviews revealed that dense content, weak hierarchy, and limited trust signals made property understanding and inquiry decisions difficult for potential buyers.
Wix Analytics showed an 80% bounce rate and approximately 5% inquiry conversion, while interviews revealed that dense content, weak hierarchy, and limited trust signals made property understanding and inquiry decisions difficult for potential buyers.
Too much information hides the project image and makes understanding difficult.
Too much information hides the project image and makes understanding difficult.
The page didn’t clearly present enough information to understand the Amenities or Property.
The hero didn’t clearly explain the project or communicate what made the property worth exploring
The hero didn’t clearly explain the project or communicate what made the property worth exploring
The text-heavy page makes it difficult to imagine the actual property
The text-heavy page makes it difficult to imagine the actual property
The page didn’t clearly present enough information to understand the Amenities or Property.
The page didn’t clearly present enough information to understand the Amenities or Property.
Too much text made it difficult to visualize the property and understand what it offered
User Pain Point on Old Design
User Pain Point on Old Design
User Pain Point on Old Design
Research & Insight
Research & Insight
Research Oveview
Research Oveview
User Interview
User Interview
Collected live feedback from potential buyers visiting the landing page
Collected live feedback from potential buyers visiting the landing page
Collected live feedback from potential buyers visiting the landing page
Competitor Analysis
Competitor Analysis
Studied builder and real estate landing pages to identify best practices
Studied builder and real estate landing pages to identify best practices
Studied builder and real estate landing pages to identify best practices
Analytics Review
Analytics Review
Used Wix Analytics to evaluate conversion and bounce rates.
Used Wix Analytics to evaluate conversion and bounce rates.
Used Wix Analytics to evaluate conversion and bounce rates.
Design Principal
Design Principal
Our team translated research findings into four principles: prioritize visual understanding, establish trust early, simplify dense information, and guide users through a clear journey from property discovery to informed inquiry decisions with confidence.
Our team translated research findings into four principles: prioritize visual understanding, establish trust early, simplify dense information, and guide users through a clear journey from property discovery to informed inquiry decisions with confidence.
Our team translated research findings into four principles: prioritize visual understanding, establish trust early, simplify dense information, and guide users through a clear journey from property discovery to informed inquiry decisions with confidence.
Behavorial Insight
Behavorial Insight
Wix Analytics revealed minimal scroll depth and limited CTA interaction, indicating users rarely explored content beyond the initial view.
Wix Analytics revealed minimal scroll depth and limited CTA interaction, indicating users rarely explored content beyond the initial view.
Wix Analytics revealed minimal scroll depth and limited CTA interaction, indicating users rarely explored content beyond the initial view.
Interview Insight
Interview Insight
Users relied heavily on property images to judge value and credibility, while dense text made key details harder to find and compare.
Users relied heavily on property images to judge value and credibility, while dense text made key details harder to find and compare.
Users relied heavily on property images to judge value and credibility, while dense text made key details harder to find and compare.
Competitive Benchmarking
Competitive Benchmarking
We reviewed competitor
landing pages to identify effective property presentation, content hierarchy, that support user engagement and inquiries.
We reviewed competitor
landing pages to identify effective property presentation, content hierarchy, that support user engagement and inquiries.
We reviewed competitor
landing pages to identify effective property presentation, content hierarchy, that support user engagement and inquiries.
Design Challange
Design Challange
Scalable Design Foundation
Scalable Design Foundation
After research, we identified a larger design challenge: Bright Real Estate had no established design system, so each project required rebuilding visual decisions from scratch. This slowed the workflow and created inconsistencies, leading us to build a reusable system that later supported 12+ projects.
After research, we identified a larger design challenge: Bright Real Estate had no established design system, so each project required rebuilding visual decisions from scratch. This slowed the workflow and created inconsistencies, leading us to build a reusable system that later supported 12+ projects.
After research, we identified a larger design challenge: Bright Real Estate had no established design system, so each project required rebuilding visual decisions from scratch. This slowed the workflow and created inconsistencies, leading us to build a reusable system that later supported 12+ projects.
Design Direction
Design Direction
Design Direction
User surveys showed that people wanted to see the complete property upfront, alongside the project name and location.
User surveys showed that people wanted to see the complete property upfront, alongside the project name and location.
User interviews revealed that buyers needed essential project information early, without navigating through lengthy sections of content.
User interviews revealed that buyers needed essential project information early, without navigating through lengthy sections of content.
Hero & About Us
Hero & About Us
The hero establishes immediate visual context, while the About section introduces essential project information early, helping users understand the property without navigating through lengthy, text-heavy content.
The hero establishes immediate visual context, while the About section introduces essential project information early, helping users understand the property without navigating through lengthy, text-heavy content.
The hero establishes immediate visual context, while the About section introduces essential project information early, helping users understand the property without navigating through lengthy, text-heavy content.
User feedback showed buyers wanted to understand property while exploring its specifications.
Users also wanted essential details upfront, including carpet area, BHK configuration, and key project information.
Users also wanted essential details upfront, including carpet area, BHK configuration, and key project information.
Room Specification
Room Specification
This section helps prospective buyers understand the available spaces from Dosti Group, combining room visuals with essential specifications such as configuration, carpet area, and project details.
This section helps prospective buyers understand the available spaces from Dosti Group, combining room visuals with essential specifications such as configuration, carpet area, and project details.
This section helps prospective buyers understand the available spaces from Dosti Group, combining room visuals with essential specifications such as configuration, carpet area, and project details.
Final Experience
Final Experience
Trade Off
Trade Off
We needed to reduce the page’s text without removing essential property details, while limited user access and campaign-driven traffic meant we had to rely on existing research and analytics to validate key design decisions.
We needed to reduce the page’s text without removing essential property details, while limited user access and campaign-driven traffic meant we had to rely on existing research and analytics to validate key design decisions.
We needed to reduce the page’s text without removing essential property details, while limited user access and campaign-driven traffic meant we had to rely on existing research and analytics to validate key design decisions.
Outcome
Outcome
Outcome
How we meseared
How we meseared
We compared four-week pre- and post-redesign performance using Wix Analytics, analyzing bounce rate and inquiry conversion while keeping campaign type and traffic sources consistent to support a more reliable performance comparison.
We compared four-week pre- and post-redesign performance using Wix Analytics, analyzing bounce rate and inquiry conversion while keeping campaign type and traffic sources consistent to support a more reliable performance comparison.
We compared four-week pre- and post-redesign performance using Wix Analytics, analyzing bounce rate and inquiry conversion while keeping campaign type and traffic sources consistent to support a more reliable performance comparison.
↓
↓
Bounce Rate
Bounce Rate
The bounce rate was reduced from 80% to 45%
↑
↑
Conversion Rate
Conversion Rate
The conversion rate increased from 5% to 15%.
%
%
Lead Generation
Lead Generation
The landing page generated 42 leads
Restructuring Pitch Lounge’s Newsletter for Clearer Content Discovery
Redesigning a Real Estate Landing Page for Better Conversions
Restructuring Pitch Lounge’s Newsletter for Clearer Content Discovery
Redesigning a Real Estate Landing Page for Better Conversions
Exploring Visual Design Across Social
Media and Websites
Exploring Visual Design Across Social
Media and Websites
Exploring Visual Design Across Social
Media and Websites
Exploring Visual Design Across Social Media and Websites
I enjoy exploring how thoughtful design and curiosity transform complex challenges into meaningful experiences while learning, sharing ideas, and connecting.
I enjoy exploring how thoughtful design and curiosity transform complex challenges into meaningful experiences while learning, sharing ideas, and connecting.
ashishshiv.upadhyay@gmail.com
ashishshiv.upadhyay@gmail.com
