Booking.Com
Booking.Com
Booking.Com
Booking.Com
Booking.Com
Booking.com is one of the world’s largest online travel platforms, allowing users to search, compare, and book accommodations across hotels, apartments, and vacation rentals. It serves millions of travelers daily with a vast global inventory and a comprehensive booking experience.
Booking.com is one of the world’s largest online travel platforms, allowing users to search, compare, and book accommodations across hotels, apartments, and vacation rentals. It serves millions of travelers daily with a vast global inventory and a comprehensive booking experience.
Booking.com is one of the world’s largest online travel platforms, allowing users to search, compare, and book accommodations across hotels, apartments, and vacation rentals. It serves millions of travelers daily with a vast global inventory and a comprehensive booking experience.
Project Content
Project Content
Project Content
Project Content
Project Content
Summer 2025 - 3 months
Summer 2025 - 3 months
Summer 2025 - 3 months
Atlas in Design - (UE) MA
Atlas in Design - (UE) MA
Atlas in Design - (UE) MA
Team - Ashish, (Daniel- Mentor)
Team - Ashish, (Daniel- Mentor)
Team - Ashish, (Daniel- Mentor)
My Role
My Role
My Role
My Role
My Role
user flows to reduce friction
user flows to reduce friction
user flows to reduce friction
Solved key usability challenges
Solved key usability challenges
Solved key usability challenges
Redesigned critical interface
Redesigned critical interface
Redesigned critical interface
Project Deliverable
Project Deliverable
Project Deliverable
Project Deliverable
Project Deliverable
Reduced user frustration
Reduced user frustration
Reduced user frustration
High-impact screens
High-impact screens
High-impact screens
Optimised user flow
Optimised user flow
Optimised user flow
Concept
Challenge
Concept Challenge
Concept
Challenge
Concept
Challenge
Concept
Challenge
The challenge was to identify a well-known SaaS platform and redesign key experience-defining areas to reduce cognitive overload, improve clarity, and strengthen information hierarchy.
The challenge was to identify a well-known SaaS platform and redesign key experience-defining areas to reduce cognitive overload, improve clarity, and strengthen information hierarchy.
The challenge was to identify a well-known SaaS platform and redesign key experience-defining areas to reduce cognitive overload, improve clarity, and strengthen information hierarchy.
Why
Booking.com
Problem Statement
Why
Booking.com
Why
Booking.com
Why
Booking.com
Booking.com, one of the world’s largest travel booking platforms, was chosen because its interface is information-dense and frequently reported as overwhelming by users. Analysis of user reviews (e.g., Trustpilot, 2-star ratings) revealed recurring issues such as:
Confusing booking process
Misleading hotel information
General dissatisfaction with booking process
Unorganised information clarity and flow
Booking.com, one of the world’s largest travel booking platforms, was chosen because its interface is information-dense and frequently reported as overwhelming by users. Analysis of user reviews (e.g., Trustpilot, 2-star ratings) revealed recurring issues such as:
Confusing booking process
Misleading hotel information
General dissatisfaction with booking process
Unorganised information clarity and flow
Booking.com, one of the world’s largest travel booking platforms, was chosen because its interface is information-dense and frequently reported as overwhelming by users. Analysis of user reviews (e.g., Trustpilot, 2-star ratings) revealed recurring issues such as:
Confusing booking process
Misleading hotel information
General dissatisfaction with booking process
Unorganised information clarity and flow
Research Glimpse
Research Glimpse
Research Glimpse
Research Glimpse
Research Glimpse
How I started
How I started
How I started
How I started
How I started
My first step was to understand the current experience on Booking.com and identify where users struggle the most.
I explored the platform end to end, focusing on the search results and property detail pages, and analyzed user reviews and forum discussions to uncover recurring pain points around clutter, filters, and decision-making.
Major
Product Issues
Problem Statement
Major
Product Issues
Major
Product Issues
Major
Product Issues
Category Page
Includes search results, filters, badges, images, pricing, and comparisons.
Users struggle to scan results due to poor hierarchy, hard-to-find filters, and dense content.
Property Detail Page
Includes first fold, photos, description, amenities, pricing, reviews, and policies.
Critical information is visually unstructured, making booking decisions slow; During Interview users took 4–5 minutes to feel confident.
Insight
Both pages need clear hierarchy, reduced cognitive load, and prioritization of key details for faster, easier decision-making.
Category Page
Includes search results, filters, badges, images, pricing, and comparisons.
Users struggle to scan results due to poor hierarchy, hard-to-find filters, and dense content.
Property Detail Page
Includes first fold, photos, description, amenities, pricing, reviews, and policies.
Critical information is visually unstructured, making booking decisions slow; During Interview users took 4–5 minutes to feel confident.
Insight
Both pages need clear hierarchy, reduced cognitive load, and prioritization of key details for faster, easier decision-making.
Category Page
Includes search results, filters, badges, images, pricing, and comparisons.
Users struggle to scan results due to poor hierarchy, hard-to-find filters, and dense content.
Property Detail Page
Includes first fold, photos, description, amenities, pricing, reviews, and policies.
Critical information is visually unstructured, making booking decisions slow; During Interview users took 4–5 minutes to feel confident.
Insight
Both pages need clear hierarchy, reduced cognitive load, and prioritization of key details for faster, easier decision-making.
How I Identified
This Issue….
Concept Challenge
How I Identified
This Issue….
How I Identified
This Issue….
How I Identified
This Issue….
Conducted 7 semi-structured interviews with frequent Booking.com users.
Analyzed 4–5 forums (including Preplaxity AI and Google discussions) for common complaints.
Recurring patterns observed:
Information is visually overwhelming and Unclear.
Users feel frustrated and anxious about making mistakes.
Scanning and decision-making is slow due to excessive cognitive load
Conducted 7 semi-structured interviews with frequent Booking.com users.
Analyzed 4–5 forums (including Preplaxity AI and Google discussions) for common complaints.
Recurring patterns observed:
Information is visually overwhelming and Unclear.
Users feel frustrated and anxious about making mistakes.
Scanning and decision-making is slow due to excessive cognitive load
Conducted 7 semi-structured interviews with frequent Booking.com users.
Analyzed 4–5 forums (including Preplaxity AI and Google discussions) for common complaints.
Recurring patterns observed:
Information is visually overwhelming and Unclear.
Users feel frustrated and anxious about making mistakes.
Scanning and decision-making is slow due to excessive cognitive load
User Research
Insight
Concept Challenge
Information density, not lack of features, is the primary usability barrier—users struggle because too much content competes for attention at once.
Decision-making slows when hierarchy is unclear, forcing users to invest additional mental effort to identify what actually matters.
Trust is closely tied to clarity; when pricing, policies, and key details are not immediately visible, users hesitate or abandon the flow.
Users prioritize efficiency over exploration, valuing fast scanning and comparison more than deep content upfront.
Project Goal
Problem Statement
Project Goal
Project Goal
Project Goal
Reduce cognitive load by simplifying filters, search results, and property details.
Enhance information hierarchy to help users quickly identify key details (price, amenities, policies).
Eliminate redundancy and clarify content to prevent confusion.
Streamline booking flow for faster decision-making and higher confidence.
Improve overall usability and satisfaction through intuitive, visually clear interactions.
Reduce cognitive load by simplifying filters, search results, and property details.
Enhance information hierarchy to help users quickly identify key details (price, amenities, policies).
Eliminate redundancy and clarify content to prevent confusion.
Streamline booking flow for faster decision-making and higher confidence.
Improve overall usability and satisfaction through intuitive, visually clear interactions.
Reduce cognitive load by simplifying filters, search results, and property details.
Enhance information hierarchy to help users quickly identify key details (price, amenities, policies).
Eliminate redundancy and clarify content to prevent confusion.
Streamline booking flow for faster decision-making and higher confidence.
Improve overall usability and satisfaction through intuitive, visually clear interactions.
User Insight and Redesign
User Insight and Redesign
User Insight and Redesign
User Insight and Redesign
User Insight and Redesign
User feedback from interviews and forums highlighted frustration with dense information, buried key details, and slow decision-making. The redesign translates these insights into a clearer, more scannable experience.
User feedback from interviews and forums highlighted frustration with dense information, buried key details, and slow decision-making. The redesign translates these insights into a clearer, more scannable experience.
User feedback from interviews and forums highlighted frustration with dense information, buried key details, and slow decision-making. The redesign translates these insights into a clearer, more scannable experience.
Category Page
Category Page
Category Page
Category Page
Category Page
Content was restructured and visually prioritized.
Users can now scan results efficiently, identifying key information like price, ratings, and other information without confusion.
Filters and badges were reorganized to reduce cognitive load and eliminate unnecessary visual noise.
Content was restructured and visually prioritized.
Users can now scan results efficiently, identifying key information like price, ratings, and other information without confusion.
Filters and badges were reorganized to reduce cognitive load and eliminate unnecessary visual noise.
Content was restructured and visually prioritized.
Users can now scan results efficiently, identifying key information like price, ratings, and other information without confusion.
Filters and badges were reorganized to reduce cognitive load and eliminate unnecessary visual noise.
Product Page
Product Page
Product Page
Product Page
Product Page
Critical information was prioritized and clearly distinguished from secondary details.
Design improvements allow users to scan quickly, build trust, and make confident booking decisions.
Real user feedback is integrated into the layout, ensuring content feels authentic and actionable.
Critical information was prioritized and clearly distinguished from secondary details.
Design improvements allow users to scan quickly, build trust, and make confident booking decisions.
Real user feedback is integrated into the layout, ensuring content feels authentic and actionable.
Critical information was prioritized and clearly distinguished from secondary details.
Design improvements allow users to scan quickly, build trust, and make confident booking decisions.
Real user feedback is integrated into the layout, ensuring content feels authentic and actionable.
Solution Insight
Solution Insight
Solution Insight
Solution Insight
Solution Insight
The final design reduces mental effort, prioritizes key content with clear visual hierarchy, and keeps familiar interaction patterns, directly addressing user frustrations.
The final design reduces mental effort, prioritizes key content with clear visual hierarchy, and keeps familiar interaction patterns, directly addressing user frustrations.
The final design reduces mental effort, prioritizes key content with clear visual hierarchy, and keeps familiar interaction patterns, directly addressing user frustrations.
Design Principle Applied
Design Principle Applied
Design Principle Applied
Design Principle Applied
Design Principle Applied
Cognitive Load Reduction: Simplified content and interactions to reduce mental effort during search and decision-making.
Clear Visual Hierarchy: Prioritized key information like price, ratings, and amenities to support faster scanning.
Progressive Disclosure: Revealed secondary details only when needed to avoid overwhelming users.
Consistency & Familiarity: Maintained familiar patterns to ensure an intuitive and seamless experience.
Trust & Clarity: Made critical information more visible to help users make confident booking decisions.
Cognitive Load Reduction: Simplified content and interactions to reduce mental effort during search and decision-making.
Clear Visual Hierarchy: Prioritized key information like price, ratings, and amenities to support faster scanning.
Progressive Disclosure: Revealed secondary details only when needed to avoid overwhelming users.
Consistency & Familiarity: Maintained familiar patterns to ensure an intuitive and seamless experience.
Trust & Clarity: Made critical information more visible to help users make confident booking decisions.
Cognitive Load Reduction: Simplified content and interactions to reduce mental effort during search and decision-making.
Clear Visual Hierarchy: Prioritized key information like price, ratings, and amenities to support faster scanning.
Progressive Disclosure: Revealed secondary details only when needed to avoid overwhelming users.
Consistency & Familiarity: Maintained familiar patterns to ensure an intuitive and seamless experience.
Trust & Clarity: Made critical information more visible to help users make confident booking decisions.
Filter
Filter
Filter
Filter
Filter
"User - Ashish, I couldn’t see the filter option—what if I want to narrow down my search and only see flats that fit my needs?"
"User - Ashish, I couldn’t see the filter option—what if I want to narrow down my search and only see flats that fit my needs?"
"User - Ashish, I couldn’t see the filter option—what if I want to narrow down my search and only see flats that fit my needs?"
Filter Solution
Filter Solution
Filter Solution
For the filter solution - Several option were tested, including sidebar filters and progressive disclosure. Placing the filter on the hero image was suggested by multiple users and validated with a 21-person survey.
For the filter solution - Several option were tested, including sidebar filters and progressive disclosure. Placing the filter on the hero image was suggested by multiple users and validated with a 21-person survey.
For the filter solution - Several option were tested, including sidebar filters and progressive disclosure. Placing the filter on the hero image was suggested by multiple users and validated with a 21-person survey.
Entire User Flow
Entire User Flow
In this video, you can see the complete user flow I designed for Booking.com, showcasing the redesigned search, filter, and property detail experiences.
In this video, you can see the complete user flow I designed for Booking.com, showcasing the redesigned search, filter, and property detail experiences.
In this video, you can see the complete user flow I designed for Booking.com, showcasing the redesigned search, filter, and property detail experiences.
Learning & Impact
Learning & Impact
Learning & Impact
Learning & Impact
Learning & Impact
From 7 interviews and 4–5 forums, I noticed that users often struggled with dense information and buried key details—some even took 4–5 minutes just to feel confident booking a property.
By applying visual hierarchy, contrast, and clear cues, I was able to highlight the most important information, simplify the booking flow, and reduce mental effort for users.
I then ran a survey with 21 participants to validate the filter placement on the hero image, and the majority preferred it. Feedback from users and my mentor confirmed that the redesign effectively addressed frustrations and also highlighted areas for future improvement.
From 7 interviews and 4–5 forums, I noticed that users often struggled with dense information and buried key details—some even took 4–5 minutes just to feel confident booking a property.
By applying visual hierarchy, contrast, and clear cues, I was able to highlight the most important information, simplify the booking flow, and reduce mental effort for users.
I then ran a survey with 21 participants to validate the filter placement on the hero image, and the majority preferred it. Feedback from users and my mentor confirmed that the redesign effectively addressed frustrations and also highlighted areas for future improvement.
From 7 interviews and 4–5 forums, I noticed that users often struggled with dense information and buried key details—some even took 4–5 minutes just to feel confident booking a property.
By applying visual hierarchy, contrast, and clear cues, I was able to highlight the most important information, simplify the booking flow, and reduce mental effort for users.
I then ran a survey with 21 participants to validate the filter placement on the hero image, and the majority preferred it. Feedback from users and my mentor confirmed that the redesign effectively addressed frustrations and also highlighted areas for future improvement.
Contact Me 💬
Contact Me 💬
Contact Me 💬
Contact Me 💬
ashishshiv.upadhyay@gmail.com
ashishshiv.upadhyay@gmail.com
ashishshiv.upadhyay@gmail.com
ashishshiv.upadhyay@gmail.com
Lets Connect 📲
Lets Connect 📲
Lets Connect 📲
Lets Connect 📲
@Ashish Upadhyay
@Ashish Upadhyay
@Ashish Upadhyay
@Ashish Upadhyay
Designed & Developed by me💙
Designed & Developed by me💙
Designed & Developed by me💙
Designed & Developed by me💙